Reddit has surprised Super Bowl viewers with a sudden five-second advertisement, praising the power of its diverse communities, with a clear reference to the recent stock market frenzy caused by its r/WallStreetBets forum.
“Wow, this actually worked,” read a guerrilla commercial only the most eagle-eyed viewers managed to notice during a historic Super Bowl clash between the Kansas City Chiefs and Tampa Bay Buccaneers.
What just happened? pic.twitter.com/DypRp6DeQt
— Reddit (@reddit) February 8, 2021
“If you're reading this, it meant our bet paid off,” the ad said, urging viewers to pause their TVs to read the entire thing. “Big game spots are expensive, so we couldn't buy a full one. But we were inspired and decided to spend our entire marketing budget on five seconds of airtime.”
One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together arounds a common idea.
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